New Coke: The 1985 Flavor Change That Backfired
In 1985 Coca-Cola replaced its 99-year-old formula and faced a revolt. The story of New Coke: the Pepsi Challenge, the taste tests and the 79-day U-turn.
Topic
Business Blunders
Corporate decisions that backfired, and what they still teach.
Tulip Mania: Myth vs Reality
Was 1630s tulip mania a mad bubble that ruined the Dutch economy? What happened in 1636–37, where the famous stories came from and what historians found.
The Theranos Collapse
How Elizabeth Holmes built Theranos into a $9 billion company on the promise of finger-prick blood tests, how the truth came out and what the trials decided.